Continued Influence Effect
Believing previously learned misinformation even after it has been corrected.
"Corrections rarely catch up with the original lie."
What is Continued Influence Effect? Believing previously learned misinformation even after it has been corrected. First impressions are sticky even when wrong.
A retracted rumor still shapes how employees view a leader.
First impressions are sticky even when wrong.
Repeat the correction with the original false claim to overwrite it.
Use the model. Pick the move.
Believing previously learned misinformation even after it has been corrected. You've just seen this: A retracted rumor still shapes how employees view a leader. Which lever does the model recommend?
Pick a lever. There are no neutral ones — every incentive funds a behavior somewhere.
Pick a reaction to Continued Influence Effect
One tap. We'll point you at the most useful next surface based on how this hits.
The full taxonomy entry
Every concept in the Atlas uses the same structure — so Continued Influence Effect can be compared, recombined, and cited like an element on a periodic table.
- Business
- Leadership
- Government
- Healthcare
- Education
- Sales
- Marketing
- AI
- Negotiation
- Media
- Public Policy
- Relationships
- Where in our org would Continued Influence Effect most often show up unnoticed?
- Which metric, ritual, or contract clause quietly rewards Continued Influence Effect?
- If we removed every payoff for Continued Influence Effect, what behavior would replace it?
- Who benefits when Continued Influence Effect persists — and who pays the cost?
- People defend the status quo using the language of continued influence effect.
- Decisions cluster around the easiest narrative rather than the strongest evidence.
- New data changes the slide deck but not the decision.
- Anyone naming the pattern is treated as the problem.
Every Atlas entry is a node in a knowledge graph. See the related rail below to follow the connections.
See Continued Influence Effect through 3 lenses
Each layer of the Incentives OS reframes this concept with its own thinkers, vocabulary, and diagnostic question.
Long-form essays that cite Continued Influence Effect
From the Research Center — where this concept gets argued, applied, and stress-tested.
Do you actually know Continued Influence Effect?
Three quick questions. Result is saved into your review streak — come back when the term is due to lock it in.
Which best describes Continued Influence Effect?
Worked example, counter-example & concept map
On-demand AI analysis grounded in the Lab's research. Cached on your device after first run.
When you encounter Continued Influence Effect, your prefrontal cortex has to do extra work to override the automatic response — and that override budget is finite.
Executive control, planning, impulse override, working memory, System 2. First thing to go offline under stress, fatigue, or low blood sugar. Why your 4pm decisions are worse than your 9am ones.
See Prefrontal in the Brain Atlas →Picked for you, from the Atlas
Ranked by shared learning paths, overlapping chips, and what you've saved.
Your capacity to learn, unlearn, and relearn faster than the environment changes.
Malcolm Knowles's principles of adult learning: self-direction, experience as resource, readiness, problem-centered orientation, intrinsic motivation.
Amishi Jha's research: attention is a finite, depletable, but trainable cognitive resource — short daily mindfulness measurably improves it.
Approach a situation as if you knew nothing.
Unusual or bizarre material is more memorable than common material.
Hierarchy of cognitive learning: Remember → Understand → Apply → Analyze → Evaluate → Create. Benjamin Bloom, 1956 (revised 2001).
Send the card, not just the link
A pre-rendered social card with the title, eyebrow, and URL. Copy the link, post it anywhere, or download the SVG for slides.
More definitions to follow
Every term in the Atlas connects to a dozen others. Pick any of these and see where it takes you.
Brain network active during rest and mind-wandering — and during creative insight.
Continuing a failing course of action because of prior investment.
A complex system that works is invariably found to have evolved from a simple system.
The persistence of a state — not from preference, but from non-action.
The trained model develops its own internal optimizer.
Three viewpoints on the same situation: self (1st), other (2nd), observer (3rd). Cycle through all three for a complete read.
We choose to minimize the regret we anticipate — not the expected value.
Exempting a case from a rule for no principled reason.
Teams small enough to be fed by two pizzas.
Categorizing AI use cases by risk level.
The study of how real humans actually decide — bounded, social, emotional, and inconsistent.
Most biases are efficient heuristics misapplied.