Scientific Definition
Shapes how we see ourselves
Plain-English Definition
Shapes how we see ourselves
Feynman Explanation
Shapes how we see ourselves
Core Principle
Shapes how we see ourselves
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Shapes how we see ourselves
Examples
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Work together for the whole
Draws us together
Seeks connection and safety
We notice things selectively
We overweight whoever has the bigger title in the room.
Adopting beliefs because the room already did.
Game theory adjusted for how humans actually play — including fairness, reciprocity, and limited reasoning.
Spending disproportionate energy on trivial decisions.
Diffused responsibility means nothing happens.
Systems that shape our future
Complex adaptive systems
Unites millions around ideas