Scientific Definition
The achievement-driven, rational, strategic, market-oriented value system. Most of Western corporate life.
Plain-English Definition
The achievement-driven, rational, strategic, market-oriented value system. Most of Western corporate life.
Feynman Explanation
Orange built the spreadsheet. Orange also built the burnout.
Core Principle
The achievement-driven, rational, strategic, market-oriented value system. Most of Western corporate life.
Mechanisms
Pending editorial review.
The achievement-driven, rational, strategic, market-oriented value system. Most of Western corporate life.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Most KPIs, OKRs, and incentive plans are designed by and for Orange. Other vMemes experience them as alienating.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Orange built the spreadsheet. Orange also built the burnout.
Examples
- Beck & Cowan; corresponds to the modernist/enterprise mindset.
- Most KPIs, OKRs, and incentive plans are designed by and for Orange. Other vMemes experience them as alienating.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- When a workforce is increasingly Green or Yellow, redesign incentives to include meaning, not just metrics.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- When a workforce is increasingly Green or Yellow, redesign incentives to include meaning, not just metrics.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Order, discipline, hierarchy, principle, and rule-based value system. The 'right way' to do things.
The communitarian, egalitarian, consensus-seeking value system. Emerged strongly post-1960s.
Egocentric, power-driven, immediate-gratification value system. The will to dominate.
A value system — a structured way of making meaning that emerges at a particular life-condition stage.
The integrative, systemic, flexible value system — the first of second-tier.
We prefer stories over raw facts, even when the story is misleading.
We construct a coherent life story; that story shapes future decisions.
Cultures vary in how strictly norms are enforced and deviance punished.
Each value system (Beige through Green) believes itself to be the only valid one and dismisses the others.
The relative weight a culture gives to individual goals vs. group cohesion.
The combination of historical, social, and existential pressures that activates the next vMeme.
How much hierarchical inequality a culture accepts as normal.