Scientific Definition
Shapes what millions notice
Plain-English Definition
Shapes what millions notice
Feynman Explanation
Shapes what millions notice
Core Principle
Shapes what millions notice
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Shapes what millions notice
Examples
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Design shapes what's seen
Prices & info guide attention
What stands out captures attention
Filters what we engage with
Aligns attention toward a goal
Tech shapes our focus
We notice things selectively
Humanity learns together
Simplify complex team decisions
Belief systems shape decisions
We interpret through models
We imagine others' minds