Scientific Definition
We interpret through models
Plain-English Definition
We interpret through models
Feynman Explanation
We interpret through models
Core Principle
We interpret through models
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
We interpret through models
Examples
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
We notice things selectively
Humanity learns together
Simplify complex team decisions
Belief systems shape decisions
We imagine others' minds
Behaviors spread through groups via observation and imitation.
The study of how real humans actually decide — bounded, social, emotional, and inconsistent.
Reading micro-shifts in another person's state — breath, color, micro-expression — in real time.
Psychological distance shifts thinking between abstract and concrete.
What we wear influences how we think and perform.
Owning something raises its valuation — sellers want more to give it up than buyers will pay to acquire.
Tools, notebooks, and trusted others are literally part of your cognitive system — not just aids to it.