Scientific Definition
Overweighting whatever just happened.
Plain-English Definition
Overweighting whatever just happened.
Feynman Explanation
One bad quarter is now the personality of the whole strategy.
Core Principle
Overweighting whatever just happened.
Mechanisms
Overweighting whatever just happened.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
One bad quarter is now the personality of the whole strategy.
Examples
- Last week's customer complaint reshapes a 10-year roadmap.
- Strategy whiplash; teams replan around whatever's still warm.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Compare current data against rolling multi-year baselines.
Measurement Approaches
Pending editorial review.
Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Compare current data against rolling multi-year baselines.
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Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
We judge frequency by how easily examples come to mind.
We remember our past choices as better than they were.
Believing past events were obviously predictable once we know how they ended.
We judge experiences by their peak moment and how they ended.
We remember the past as better than it was.
Doing something feels safer than doing nothing — even when nothing wins.
Feelings act as shortcuts for facts.
We prefer known risks to unknown ones, even when the unknown is better.
Over-reliance on the first number that hits the table.
Perceiving meaningful connections in unrelated things.
We ignore underlying probabilities in favor of vivid specifics.
People look better in groups than as individuals.