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The Incentives Lab
HBT-COG-0443 · Dimension COG · Cognition

Liking

We say yes more often to people we like.

Social·Concept·Grade C·draft· enriching…

Scientific Definition

We say yes more often to people we like.

Plain-English Definition

We say yes more often to people we like.

Feynman Explanation

Rapport is the original API key.

Core Principle

We say yes more often to people we like.

Mechanisms

Psychological

Pending editorial review.

Behavioral Economic

Pending editorial review.

Neurological

Pending editorial review.

Evolutionary

Pending editorial review.

Sociological

Pending editorial review.

Computational

Pending editorial review.

Systems

Pending editorial review.

Inputs (Triggers)

Pending editorial review.

Outputs (Behaviors)

Pending editorial review.

Behavioral Signature

Rapport is the original API key.

Examples

Everyday
  • Sales reps who mirror customers close at higher rates.
Modern (Organizational)
  • Hiring tilts toward 'culture fit' that is mostly 'liked me in 30 minutes.'
Historical

Pending editorial review.

Famous Experiments

Pending editorial review.

Design Principles

  • Score the proposal blind to the proposer.

Measurement Approaches

Pending editorial review.

Evidence

Evidence Grade
C (A strongest → E speculative)
Replication
★★☆☆☆
Intervention Confidence
2 / 5
Consensus
Pending editorial review (HBT v1.0 auto-seed).
Limitations
Pending editorial review (HBT v1.0 auto-seed).
Open Research Questions

Pending editorial review.

Primary References

Pending editorial review.

Signature Section

The Perverse Incentive Lens™

How this behavior is exploited — and how to redesign around it.

Exploitation
Friendly chatbots get more compliance than terse ones.
Amplifying Incentives
Hiring tilts toward 'culture fit' that is mostly 'liked me in 30 minutes.'
Org Failure Modes
Hiring tilts toward 'culture fit' that is mostly 'liked me in 30 minutes.'
Societal Failure Modes
Pending editorial review (HBT v1.0 auto-seed).
Ethical Considerations
Pending editorial review (HBT v1.0 auto-seed).
Redesign Strategies
Score the proposal blind to the proposer.
Diagnostic Questions
  • Score the proposal blind to the proposer.
Warning Signs

Pending editorial review.

Red Flags

Pending editorial review.

Intervention Playbook
Individual
Score the proposal blind to the proposer.
Team
Pending editorial review (HBT v1.0 auto-seed).
Organization
Pending editorial review (HBT v1.0 auto-seed).
Policy
Pending editorial review (HBT v1.0 auto-seed).
AI Implications
Detection
Friendly chatbots get more compliance than terse ones.
Measurement
Pending editorial review (HBT v1.0 auto-seed).
Mitigation
Pending editorial review (HBT v1.0 auto-seed).
Responsible Use
Pending editorial review (HBT v1.0 auto-seed).

Interactive Mini Network

Click any neighbor to re-center the graph and follow the threads of connection.

HBT-COG-0443 · COG
Liking
LiAuAuthorityBeBelongingRAReciprocal AltruismReReputationScScarcitySNSocial NormsStStatusTrTribalismUnUnityAcAccountability

Knowledge Graph Neighbors

Version History

v1.1.0 · 2026-06-28Initial auto-seed from corpus.