Scientific Definition
We process evidence in ways that protect our group identity.
Plain-English Definition
We process evidence in ways that protect our group identity.
Feynman Explanation
Facts arrive; identity decides which ones survive.
Core Principle
We process evidence in ways that protect our group identity.
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Facts arrive; identity decides which ones survive.
Examples
- Partisans rate identical data differently when told the source.
- Strategy debates that map to factions become unwinnable on evidence alone.
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Famous Experiments
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Design Principles
- Decouple the message from the messenger; use blind reviews.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Decouple the message from the messenger; use blind reviews.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Clear ownership of outcomes, not just tasks.
Asymmetric information attracts the worst counterparties.
We defer to perceived expertise, rank, or uniform.
Vastness that exceeds existing schemas dissolves the self briefly.
Negative feedback returns a system toward a target.
Membership in a group is a baseline human need.
Individually rational choices that produce a collectively bad outcome.
We seek tasks where we feel effective and improving.
Competing loyalties that compromise judgment.
Value is judged against whatever sits next to it.
Outcomes depend on aligning choices, not on who 'wins.'
Signals whose value depends on being expensive to fake.