Scientific Definition
Competing loyalties that compromise judgment.
Plain-English Definition
Competing loyalties that compromise judgment.
Feynman Explanation
Disclosure is the bandage; structural separation is the cure.
Core Principle
Competing loyalties that compromise judgment.
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Disclosure is the bandage; structural separation is the cure.
Examples
- An advisor paid by the product they recommend.
- Org structures with built-in COIs leak trust continuously.
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Famous Experiments
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Design Principles
- Separate decision rights from financial interest.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Separate decision rights from financial interest.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Perceived fairness of outcomes, process, and treatment.
Visible information about decisions, processes, and tradeoffs.
Clear ownership of outcomes, not just tasks.
Asymmetric information attracts the worst counterparties.
We defer to perceived expertise, rank, or uniform.
Vastness that exceeds existing schemas dissolves the self briefly.
Negative feedback returns a system toward a target.
Membership in a group is a baseline human need.
Individually rational choices that produce a collectively bad outcome.
We seek tasks where we feel effective and improving.
Value is judged against whatever sits next to it.
Outcomes depend on aligning choices, not on who 'wins.'