Scientific Definition
What can be asserted without evidence can be dismissed without evidence.
Plain-English Definition
What can be asserted without evidence can be dismissed without evidence.
Feynman Explanation
Make a claim, bring the proof. Otherwise, sit down.
Core Principle
What can be asserted without evidence can be dismissed without evidence.
Mechanisms
Pending editorial review.
What can be asserted without evidence can be dismissed without evidence.
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Strong claims require strong evidence.
Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Make a claim, bring the proof. Otherwise, sit down.
Examples
- A bold market claim is rejected until supporting data is shown.
- Strong claims require strong evidence.
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Famous Experiments
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Design Principles
- Ask for evidence before engaging with extraordinary claims.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Ask for evidence before engaging with extraordinary claims.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
What cannot be settled by experiment is not worth debating.
Prefer the simplest explanation consistent with the evidence.
Deriving general rules from specific examples; the leap from instance to concept.
The brain evolved to reason adaptively, not always truthfully, to reduce the cost of errors.
We solve problems by adding, even when subtracting would be better.
Assuming that if one option is true, another must be false, when both can be true.
Presuming a purposeful actor behind events that may have no actor at all.
A finite set of well-defined instructions for solving a problem or performing a computation.
Every model simplifies reality; some are still useful.
Researchers favor conclusions aligned with their school, team, or sponsor.
Using personal stories or isolated examples instead of evidence.
Claiming something is true or better because most people believe it.