Cunningham's Law is the best way to get a right answer online is to post a wrong one. It sits in the Cognition dimension (COG) of the Human Behavior Taxonomy™ as element HBT-COG-0213, within the Social family. The core principle: the best way to get a right answer online is to post a wrong one. In incentive terms, it matters because it changes the payoff people perceive before they choose — which means it can be designed for, or exploited.
Scientific Definition
The best way to get a right answer online is to post a wrong one.
Plain-English Definition
The best way to get a right answer online is to post a wrong one.
Feynman Explanation
People correct faster than they help.
Core Principle
The best way to get a right answer online is to post a wrong one.
Mechanisms
Pending editorial review.
The best way to get a right answer online is to post a wrong one.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Sometimes a confidently wrong draft beats a perfect ask.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
People correct faster than they help.
Examples
- Internal docs that improve when a wrong draft circulates.
- Sometimes a confidently wrong draft beats a perfect ask.
Pending editorial review.
Original analysis from The Incentives Lab — how this element behaves inside real payoff structures.
Why this element matters to incentive design
When this element shows up in a diagnostic, the instinct is to train people out of it. Training rarely moves it. The mechanism underneath it is straightforward: the best way to get a right answer online is to post a wrong one. You can recognize it in the field by its signature: people correct faster than they help. Every element in the Cognition dimension changes the perceived payoff of an action before the action happens, which is exactly where incentive design has leverage.
How it gets exploited
Left undesigned, sometimes a confidently wrong draft beats a perfect ask. It is amplified whenever sometimes a confidently wrong draft beats a perfect ask. Inside organizations that shows up as sometimes a confidently wrong draft beats a perfect ask. The pattern is the same one Goodhart's Law describes: the measurable proxy attracts the effort, and the purpose behind it quietly loses funding.
How the Lab designs around it
The redesign move is to use 'strawman' drafts to harvest dissent and correction. The leverage is not in explaining the behavior to people. It is in changing what the behavior earns.
Famous Experiments
Pending editorial review.
Design Principles
- Use 'strawman' drafts to harvest dissent and correction.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Use 'strawman' drafts to harvest dissent and correction.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
A group decides on a course of action that nobody actually wants, because everyone assumes others prefer it.
Power tends to corrupt, and absolute power corrupts absolutely.
We attribute our own actions to situations but others' actions to their character.
We favor people who are similar to us or who like us.
Sacrificing for others without expecting a personal reward.
Masking the sponsors of a message to make it appear grassroots.
Disagreement grows more extreme as the parties think more about the issue.
Systematic errors in explaining the causes of behavior — yours or others'.
We accept vague, general statements as personally meaningful.
Adding the word 'because' (with any reason) increases compliance dramatically.
Behaviors spread through groups via observation and imitation.
We come to like people we've done a favor for, more than people who've helped us.
Where Cunningham's Law is cited in the corpus
Essays, field guides, and diagnostics from The Incentives Lab that apply this element.
- EssayGoodhart's Law in the Real World
How measurable proxies capture judgment.
- EssayThe Perverse Incentives Hiding in Your KPIs
Cognitive shortcuts turned into scorecards.
- EssayAI Agents Inherit Your Incentives
How this element propagates into automated systems.
- CourseIncentives 101
The free ten-part primer on reading a payoff structure.
- ReferenceThe Periodic Table of Human Behavior
The full 1,267-element map this page belongs to.
Questions about Cunningham's Law
- What is Cunningham's Law?
- Cunningham's Law is the best way to get a right answer online is to post a wrong one. It sits in the Cognition dimension (COG) of the Human Behavior Taxonomy™ as element HBT-COG-0213, within the Social family. The core principle: the best way to get a right answer online is to post a wrong one. In incentive terms, it matters because it changes the payoff people perceive before they choose — which means it can be designed for, or exploited.
- What is an example of Cunningham's Law?
- Sometimes a confidently wrong draft beats a perfect ask. The Incentives Lab catalogs everyday, organizational, and historical instances of this element on its Human Behavior Taxonomy™ page (HBT-COG-0213).
- How is Cunningham's Law exploited?
- Sometimes a confidently wrong draft beats a perfect ask.
- How do you design around Cunningham's Law?
- Use 'strawman' drafts to harvest dissent and correction.
- Which behavioral dimension does Cunningham's Law belong to?
- Cunningham's Law is classified in the Cognition dimension (COG) of the Human Behavior Taxonomy™, family "Social", class "Mental Model". Its permanent identifier is HBT-COG-0213 and its evidence grade is B.