Scientific Definition
Alignment between verbal message, tone, posture, and underlying intent. Audiences detect the gap.
Plain-English Definition
Alignment between verbal message, tone, posture, and underlying intent. Audiences detect the gap.
Feynman Explanation
Incongruence is the only thing the audience reliably remembers.
Core Principle
Alignment between verbal message, tone, posture, and underlying intent. Audiences detect the gap.
Mechanisms
Pending editorial review.
Alignment between verbal message, tone, posture, and underlying intent. Audiences detect the gap.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Executive presence, leadership credibility, brand voice.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Incongruence is the only thing the audience reliably remembers.
Examples
- NLP construct; consistent with Mehrabian's communication research.
- Executive presence, leadership credibility, brand voice.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Before any high-stakes communication: do I actually believe what I'm about to say?
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Before any high-stakes communication: do I actually believe what I'm about to say?
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Pairing a sensory cue with a desired internal state until the cue reliably evokes the state.
Firing two opposing emotional anchors simultaneously to neutralize a negative state.
A negotiation between conscious goals and the unconscious 'positive intention' behind a problem behavior.
Rapidly replacing an unwanted internal image with a desired one to disrupt a habitual response.
Testing hypotheses only by looking for confirming evidence.
Following the group instead of using private information or independent judgment.
How will I feel about this in 10 minutes / 10 months / 10 years?
Basics first (health/finances), then depth (mastery/impact), then altruism (widening circle).
A group decides on a course of action that nobody actually wants, because everyone assumes others prefer it.
Inattention or forgetfulness caused by low attention, hyperfocus, or distraction.
Deriving general rules from specific examples; the leap from instance to concept.
Power tends to corrupt, and absolute power corrupts absolutely.