Scientific Definition
Associating a neutral stimulus with a meaningful one until the neutral one triggers the response.
Plain-English Definition
Associating a neutral stimulus with a meaningful one until the neutral one triggers the response.
Feynman Explanation
Pavlov's dog isn't extinct. It works in your office every day.
Core Principle
Associating a neutral stimulus with a meaningful one until the neutral one triggers the response.
Mechanisms
Pending editorial review.
Associating a neutral stimulus with a meaningful one until the neutral one triggers the response.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Unintended conditioning shapes employee and customer behavior at scale.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Pavlov's dog isn't extinct. It works in your office every day.
Examples
- Customers conditioned to expect discounts every quarter.
- Unintended conditioning shapes employee and customer behavior at scale.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Audit which signals are conditioning which responses — and stop the harmful ones.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Audit which signals are conditioning which responses — and stop the harmful ones.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Behavior shaped by reinforcement and punishment over repeated trials.
Your capacity to learn, unlearn, and relearn faster than the environment changes.
Malcolm Knowles's principles of adult learning: self-direction, experience as resource, readiness, problem-centered orientation, intrinsic motivation.
Amishi Jha's research: attention is a finite, depletable, but trainable cognitive resource — short daily mindfulness measurably improves it.
Approach a situation as if you knew nothing.
Unusual or bizarre material is more memorable than common material.
Hierarchy of cognitive learning: Remember → Understand → Apply → Analyze → Evaluate → Create. Benjamin Bloom, 1956 (revised 2001).
Wallace J. Nichols: proximity to water reliably shifts the nervous system toward a calmer, more creative state.
Resourcing past memories with the state you needed at the time, so old triggers stop firing the old response.
Grouping information into familiar units to improve memory and processing.
Compressing many small patterns into one larger unit your mind treats as a single object.
Anchor a peak resourceful state to an imagined spot on the floor; step into it on demand before high-stakes moments.