Scientific Definition
Common sense says so, therefore it's true.
Plain-English Definition
Common sense says so, therefore it's true.
Feynman Explanation
Common sense said the earth was flat for most of history.
Core Principle
Common sense says so, therefore it's true.
Mechanisms
Common sense says so, therefore it's true.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Common sense said the earth was flat for most of history.
Examples
- Dismissing counterintuitive data on instinct.
- Discovery atrophies in cultures that lean on 'obviously.'
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
It's true because authority says so.
Believing something is true because of the consequences of its truth.
Claiming something is true because it hasn't been proven false (or vice versa).
If it's 'natural,' it's good.
It's better because it's newer.
It's right because it's how we've always done it.
Attacking the person rather than the argument.
I can't believe it; therefore it isn't true.
Saying it enough times until it sounds true.
It's true because many believe it.
Asking the other side to disprove an unsupported claim.
Concluding that because an argument contained a fallacy, its conclusion must be false.