Scientific Definition
Environmental factors influence perception and judgment.
Plain-English Definition
Environmental factors influence perception and judgment.
Feynman Explanation
The same wine tastes different in a crystal glass versus a plastic cup.
Core Principle
Environmental factors influence perception and judgment.
Mechanisms
Pending editorial review.
Environmental factors influence perception and judgment.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Context changes value, not just presentation.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The same wine tastes different in a crystal glass versus a plastic cup.
Examples
- A product seems premium in a luxury store and cheap in a discount shop.
- Context changes value, not just presentation.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Test offers in the actual environment where they will be judged.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Test offers in the actual environment where they will be judged.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Preference between two options depends on what other options sit beside them — attraction, compromise, similarity effects.
A change to the choice architecture that predictably shifts behavior — without removing options.
The same message in a different setting produces a different result.
What an environment offers an actor for action — handles to grip, surfaces to sit on, paths to follow.
Removing a quote from its context to distort its meaning.
Teaching the same concept to different audiences over time is naturally spaced repetition with feedback baked in.
A visual map of where in your day, mind, and environment your best thinking actually happens.
Preferring options with known probabilities over options with unknown ones.
We accept vague, general statements as personally meaningful.
We come to like people we've done a favor for, more than people who've helped us.
A color appears different depending on adjacent colors.
Subconscious preference for numbers (and letters) that appear in our own name or birthday.