Scientific Definition
Familiarity breeds approval.
Plain-English Definition
Familiarity breeds approval.
Feynman Explanation
The fifteenth time you hear the slogan, it starts sounding profound.
Core Principle
Familiarity breeds approval.
Mechanisms
Familiarity breeds approval.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
The fifteenth time you hear the slogan, it starts sounding profound.
Examples
- Internal jargon becomes 'strategy' through sheer repetition.
- Bad ideas survive on familiarity alone.
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Famous Experiments
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Design Principles
- Re-evaluate familiar claims with fresh eyes. Bring in outsiders.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Re-evaluate familiar claims with fresh eyes. Bring in outsiders.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
People look better in groups than as individuals.
Prior solutions block better new ones.
Perceiving meaningful connections in unrelated things.
Seeing patterns in random data.
Seeing things only in their conventional use.
Bad lands harder than good.
Adding a clearly worse option steers people toward the option you wanted.
Whatever is pre-selected wins more often than it should.
We value things more once they're ours.
The same information lands differently depending on how it's wrapped.
We overvalue things we built ourselves.
Doing something feels safer than doing nothing — even when nothing wins.