Scientific Definition
Algorithms show us content that reinforces our existing views.
Plain-English Definition
Algorithms show us content that reinforces our existing views.
Feynman Explanation
The internet gave us infinite perspectives. We each chose one.
Core Principle
Algorithms show us content that reinforces our existing views.
Mechanisms
Pending editorial review.
Algorithms show us content that reinforces our existing views.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Homogeneous information feeds produce homogeneous thinking.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The internet gave us infinite perspectives. We each chose one.
Examples
- Two executives read the same news story but see completely different versions.
- Homogeneous information feeds produce homogeneous thinking.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Deliberately seek sources that challenge your team's assumptions.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Deliberately seek sources that challenge your team's assumptions.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
A group decides on a course of action that nobody actually wants, because everyone assumes others prefer it.
Power tends to corrupt, and absolute power corrupts absolutely.
We attribute our own actions to situations but others' actions to their character.
We favor people who are similar to us or who like us.
Sacrificing for others without expecting a personal reward.
Masking the sponsors of a message to make it appear grassroots.
Disagreement grows more extreme as the parties think more about the issue.
Systematic errors in explaining the causes of behavior — yours or others'.
We accept vague, general statements as personally meaningful.
Adding the word 'because' (with any reason) increases compliance dramatically.
Behaviors spread through groups via observation and imitation.
We come to like people we've done a favor for, more than people who've helped us.