Scientific Definition
False information presented as legitimate journalism.
Plain-English Definition
False information presented as legitimate journalism.
Feynman Explanation
The truth puts its boots on slower than the lie sprints.
Core Principle
False information presented as legitimate journalism.
Mechanisms
Pending editorial review.
False information presented as legitimate journalism.
Pending editorial review.
Pending editorial review.
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Brand and reputation risk include fake-news vectors.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The truth puts its boots on slower than the lie sprints.
Examples
- Coordinated false narratives that move markets or elections.
- Brand and reputation risk include fake-news vectors.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Monitor narrative attacks. Pre-stage truthful responses.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Monitor narrative attacks. Pre-stage truthful responses.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
A group decides on a course of action that nobody actually wants, because everyone assumes others prefer it.
Power tends to corrupt, and absolute power corrupts absolutely.
We attribute our own actions to situations but others' actions to their character.
We favor people who are similar to us or who like us.
Sacrificing for others without expecting a personal reward.
Masking the sponsors of a message to make it appear grassroots.
Disagreement grows more extreme as the parties think more about the issue.
Systematic errors in explaining the causes of behavior — yours or others'.
We accept vague, general statements as personally meaningful.
Adding the word 'because' (with any reason) increases compliance dramatically.
Behaviors spread through groups via observation and imitation.
We come to like people we've done a favor for, more than people who've helped us.