Scientific Definition
Faces and brands look more appealing in a group than individually.
Plain-English Definition
Faces and brands look more appealing in a group than individually.
Feynman Explanation
The lineup flatters everyone in it.
Core Principle
Faces and brands look more appealing in a group than individually.
Mechanisms
Pending editorial review.
Faces and brands look more appealing in a group than individually.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Strategic adjacency raises perceived quality at near-zero cost.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The lineup flatters everyone in it.
Examples
- Brand co-marketing, conference 'featured speakers' grids.
- Strategic adjacency raises perceived quality at near-zero cost.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Audit whether you've evaluated the option alone, not just in its flattering group.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Audit whether you've evaluated the option alone, not just in its flattering group.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
We attribute our own actions to situations but others' actions to their character.
We favor people who are similar to us or who like us.
Systematic errors in explaining the causes of behavior — yours or others'.
Avoiding contact with people or things perceived as 'contaminated'.
Giving polite rather than honest answers to avoid offense.
Judging phenomena by the standards of one's own culture.
Groups make more extreme decisions than individuals would alone.
A group decides on a course of action that nobody actually wants, because everyone assumes others prefer it.
Power tends to corrupt, and absolute power corrupts absolutely.
Sacrificing for others without expecting a personal reward.
Masking the sponsors of a message to make it appear grassroots.
Disagreement grows more extreme as the parties think more about the issue.