Scientific Definition
Loss processed more intensely than equivalent gain.
Plain-English Definition
Loss processed more intensely than equivalent gain.
Feynman Explanation
Most strategy is grief management.
Core Principle
Loss processed more intensely than equivalent gain.
Mechanisms
Pending editorial review.
Pending editorial review.
Loss processed more intensely than equivalent gain.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Most strategy is grief management.
Examples
- Endowment effect studies in fMRI.
- Why teams cling to dying initiatives.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Frame status quo continuation as an active cost.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Frame status quo continuation as an active cost.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Naming an emotion reduces its intensity.
Emotions spread through groups via micro-cues.
Threats to identity activate strong defensive responses.
Subjective feeling of not deserving one's success.
Brain region tracking internal state and gut feeling.
Bad lands harder than good in the brain.
Cumulative physiological wear from chronic stress.
Emotional override of rational processing.
Brain region tracking conflict, error, and effort.
We treat AI as more humanlike than it is.
Attention is the most contested resource in modern work.
Task switches leave cognitive residue that degrades performance.