Scientific Definition
How options are presented changes which ones get chosen.
Plain-English Definition
How options are presented changes which ones get chosen.
Feynman Explanation
There's no such thing as a neutral choice presentation.
Core Principle
How options are presented changes which ones get chosen.
Mechanisms
Pending editorial review.
Pending editorial review.
How options are presented changes which ones get chosen.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
There's no such thing as a neutral choice presentation.
Examples
- Thaler and Sunstein's work on 'nudges.'
- Every form, menu, and dashboard is choice architecture.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Design choice presentation deliberately. Test it.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Design choice presentation deliberately. Test it.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Too many options produces worse decisions and less satisfaction.
Decision quality degrades over the course of a day.
Defaults bypass active cognition.
Two ways of thinking, both real, both useful, often mis-deployed.
Brain weights existing state heavily.
Fast intuitive vs. slow deliberative thinking.
Glucose, omega-3s, sleep, and hydration each influence decision quality.
Naming an emotion reduces its intensity.
Cumulative physiological wear from chronic stress.
Emotional override of rational processing.
Brain region tracking conflict, error, and effort.
We treat AI as more humanlike than it is.