← Cultural Performance Audit™
CPG · Cross-Functional Teams
The Coca-Cola Company
Disrupting the largest cross-functional team.
- 100%
- Team adoption rate
- 90%
- Action plan completion
- Top
- Internal NPS score
The challenge
A large cross-functional customer team needed to become change agents inside the organization — but alignment kept dying in the handoffs between functions.
The engagement
Pre-workshop cultural assessment of communication patterns and decision rights, a custom disruptive workshop introducing exponential thinking, then implementation tracking against personalized action plans for each team lead.
What the audit found
- Bottlenecks clustered at function boundaries, not inside functions.
- Each function's local scorecard rewarded a behavior that slowed the next function down.
- Post-assessment action plans succeeded where an owner and a reward were both named.
The outcome
Full team adoption of the shared operating language, materially faster cross-functional collaboration, and near-complete action-plan follow-through with a quarterly re-check cadence.