← Cultural Performance Audit™
Institutions · Membership
Council on Foreign Relations
Assessing an institution where credibility is the product.
- 200%
- Digital engagement increase
- 4x
- Content consumption
- Global
- Reach expansion
The challenge
Lead a strategic digital and communications transformation for one of the world's most influential foreign-policy institutions without compromising credibility standards or member trust.
The engagement
Cultural and strategic assessment of editorial, membership, and technology functions, followed by platform and member-experience redesign informed by the findings.
What the audit found
- Editorial and growth functions were optimizing against incentives that pulled in opposite directions.
- Member engagement was measured in volume, not in the signals the institution actually valued.
- Decision rights on publishing were clear; decision rights on distribution were not.
The outcome
A substantially higher-engagement digital presence with expanded global reach, multiplied content consumption, and top-tier member satisfaction — with editorial standards intact.