Four products. One flywheel.
The Incentives Lab is organized around four interconnected products. Each reinforces the others: the Atlas supplies knowledge, the Lens diagnoses problems, the Designer tests solutions, and the Observatory generates evidence that feeds back into the Atlas. The platform gets sharper as more people use it.
The Human Behavior Atlas™
In the nav: Explore
The canonical encyclopedia and taxonomy of behavior — the 12 Human Behavior Dimensions™, the Atlas of Human Behavior Elements, and the cited research that grounds them.
→ supplies the language and evidence the rest of the platform uses.
The Perverse Incentive Lens™
In the nav: Diagnose
A diagnostic engine that reads organizations, policies, and systems against the Atlas — surfacing hidden, missing, and perverse incentives with citations back to the underlying elements.
→ turns Atlas knowledge into a verdict on a real system.
The Incentives Architect™
In the nav: Design
A design workspace for prototyping incentive systems — testing redesigns against the Behavioral Equation and exploring likely outcomes before anything ships.
→ converts diagnoses into testable interventions.
The Human Behavior Observatory™
In the nav: Simulate / Observatory
An anonymized, consent-based research repository where diagnoses, designs, and simulations accumulate into a continuously improving dataset of real-world behavior under real incentives.
→ generates new evidence that updates the Atlas.
Why this beats a course catalog.
A traditional educational website ships content and stops. Our platform compounds. Every diagnosis, every redesign, and every simulation run with the user's consent enters the Observatory. Editors review it. Evidence that holds up updates the Atlas. The next person who opens the Lens sees a sharper picture than the last person did.
- STEP 1Atlas supplies knowledgeOpen →
- STEP 2Lens diagnoses problemsOpen →
- STEP 3Designer tests solutionsOpen →
- STEP 4Observatory generates evidenceOpen →
Evidence approved in the Observatory cites back to Atlas elements, so improvements compound on the same shared vocabulary the Lens and Designer already speak. That's the flywheel.
Start anywhere. The flywheel pulls you forward.
Most people start by exploring the Atlas or diagnosing a system they're inside today. The rest follows.